Creating A Network For Your Graphic Business
How To Start
Though graphic design is exciting, it can also be complex and tedious and could sometimes lead to great frustration. First, to work with visual work, you must have a client to present the work to. Though it may seem very straightforward, it is sometimes hard to get a break where you can have many clients you deal with. Creating that network is not clear; you must devise a strategic plan and incorporate it as much as possible. Word of mouth goes a very long way! The first thing to do is to talk about it! Tell people that you are a graphic designer, do not be ashamed. Though you may not be where you want to create your craft, let people know what you do. The more you work on your art, the better and more confident you will become. Put those 1.67 high-index lenses to use when working in front of the screen all day. Some people feel that they will be working close to the screen all day; therefore, it would not be necessary to wear glasses, but it is important. You may even wear light-blocking lenses, but make sure that you keep your eyewear on.
That First Client
It is most difficult getting that one client; therefore, you must go after them and not the other way around. When you finish telling your co-workers, your friends, and family members that you are a graphic artist, they will contact you when the need is there, but in the meantime, what do you do? How about a free-Bono? Create a free flyer for someone. Let’s say a friend is getting married or a family member sets up an event; offer your services and see what happens. Try to provide your free-Bono service for an event many people will attend. The more eyes, the better! Ideally, you would want to also be an attendee at the event so that when people start asking around, the event organizer can point out where you are and tell them that you took care of the work. If you are not present at the event, do not forget to provide a stack of your business cards to the organizer or the one in charge so they can distribute them when prompted. It is important to note how many business cards were printed and how many cards were distributed to have an idea of how many people were interested in your service.
When You Finally Get A Call From Your Client
As previously mentioned, word of mouth travels very quickly; therefore, if your service is on point, it is just a matter of time before other people call you for their graphic design needs. When That first client finally calls you to ask you for your service, be very courteous (as you always should be) and respond right away as you provide them with all the details required as to your functionality as a business. Make sure to give it your hundred percent! No half work here; work with all your heart to ensure they are satisfied with your work.
