ConvertKit Review: Should You Switch Your Email Marketing Software?

It’s been a while on account that we did a product evaluation at 99signals. I notion it’s approximate time I evaluated an electronic mail provider I’ve been using for a previous couple of months and was impressed with. That email service is, of the route, ConvertKit.

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ConvertKit has received lots of professional bloggers over, including Pat Flynn’s likes from Smart Passive Income, Abby from Just a Girl, and her Blog, among numerous others. Pat Flynn has even long gone on the report to say that ConvertKit is higher than Infusionsoft, a superior provider he has been using for numerous years. In truth, I endorse you deliver a Google search for phrases “Why I Switched to ConvertKit” and you’ll be surprised to find a few of your favorite bloggers have switched aspects from older, extra well-set up players inside the marketplace to a noticeably new ConvertKit.

So what makes ConvertKit so special that it has so many popular bloggers and podcasters raving approximately it? Read this overview to discover! With a tagline like “Email Marketing for Professional Bloggers”, I knew it was handiest a count number of time before I gave this particularly new, yet famous electronic mail advertising and marketing software a strive.

And right here’s my verdict – it’s pretty damn top!

While ConvertKit is slightly extra high-priced compared to 2 of my favorite e-mail advertising and marketing tools, Mailchimp and AWeber add a few thrilling factors to essential things, including listing control and email automation by way of giving customers superior segmentation and automation alternatives. Continue studying to examine what’s so unique approximately those functions and what virtually units ConvertKit other than other ESPs inside the market.

In this ConvertKit assessment, we’ll evaluate the tool on these elements – pricing, ease of use, features, customer service, and universal sentiment around the product.

ConvertKit Pricing

ConvertKit’s plans are list-based totally, meaning you’ll pay depending on the scale of your email listing. The basic electronic mail plan with a thousand subscribers begins from $29/month. There’s no loose trial to be had which is a bummer, but they offer first month unfastened on occasion. You can send limitless emails every month on any plan to as much as 50,000 subscribers.

1,000 subscribers: $29/month
3,000 subscribers: $49/month
5,000 subscribers: $79/month
8,000 subscribers: $99/month
10,000 subscribers: $119/month
15,000 subscribers: $149/month
20,000 subscribers: $179/month
25,000 subscribers: $199/month
35,000 subscribers: $259/month
45,000 subscribers: $319/month
fifty five,000 subscribers: $379/month
sixty five,000 subscribers: $439/month
seventy five,000 subscribers: $499/month
85,000 subscribers: $559/month
ninety five,000 subscribers: $619/month
105,000 subscribers: $679/month
a hundred and fifteen,000 subscribers: $739/month
one hundred twenty-five,000 subscribers: $799/month
a hundred thirty-five,000 subscribers: $859/month
a hundred forty-five,000 subscribers: $919/month
one hundred fifty-five,000 subscribers: $979/month
a hundred sixty five,000 subscribers: $1,039/month
175,000 subscribers: $1,099/month
185,000 subscribers: $1,159/month
195,000 subscribers: $1,219/month
205,000 subscribers: $1,279/month
215,000 subscribers: $1,339/month
225,000 subscribers: $1,399/month
235,000 subscribers: $1,459/month
245,000 subscribers: $1,519/month
255,000 subscribers: $1,579/month
500,000 subscribers: $2,449/month
900,000 subscribers: $3,999/month
Ease of Use

ConvertKit claims that their electronic mail marketing provider is “built for bloggers.” And they’re not kidding! As soon as you log into your ConvertKit account, you’ll note that some of its functions are streamlined for bloggers who are critical about developing their electronic mail lists. The tool offers amazing control over sign-up forms, making it clean to acquire facts from subscribers. The shape editor is easy to apply, permitting you to create professionally designed decide-in forms in mind. You can then email your subscribers via pronounces and sequences (computerized emails). More on those functions later!

The interface is smooth, well-designed, and clean to navigate. Having said that, there may be a learning curve concerned here if you’re migrating from different ESPs, however, ConvertKit makes this journey amusing and thrilling because of the customization options they offer. When it involves developing your e-mail campaigns, ConvertKit is targeted much less on design and extra on content. In different words, you don’t have options to create lovely electronic mail templates to dazzle your subscribers, making you depend greater on the substance of your content. This is an aware decision taken via the ConvertKit group, maintaining their audience of bloggers in mind who’re extra inclined closer to studying and prose. With ConvertKit, you ain’t be able to send emails with lovely template layout, however, you’ll need to depend more on less difficult, textual content-primarily based emails. Click right here to join ConvertKit and get the first month FREE.

ConvertKit Features

This is what it all comes all the way down to – features. Bloggers are obsessed with functions, and because ConvertKit charges a top-class even for his or her fundamental plan, you must be wondering if the features are truly worth investing in one of these massive sum months on month? Read on! Opt-in Forms: ConvertKit offers you quite a few control over decide-in paperwork and they may be pretty clean to customize, permitting you to quality track them as you desire. The decide-in paperwork gained win any design contests and maybe in comparison with those furnished via OptinMonster. Having said that, the signal-up paperwork is professionally designed and the form editor is straightforward to use.

Landing Page: ConvertKit gives 3 landing page templates to design a custom web page. These are fantastic if you are providing a loose eBook, webinar or route for growing your electronic mail list. ConvertKit touchdown pages may be created fast and without problems; however, they’re only a few customization options to be had. Once more, the touchdown pages designed through ConvertKit can’t be compared with standalone landing web page offerings like InstaPage and Unbounce. However, they’ll do the activity if you need to do a quick merchandising of a webinar or podcast to feature masses of subscribers for your e-mail listing.

Broadcasts and Sequences: ConvertKit allows you to send emails as one-time publicizes, but the actual USP of ConvertKit lies in its sequences. The device will manual you via some of the different electronic mail sorts and increase chains of emails with a purpose to be sent to subscribers who’ve tagged to receive them. This is all made possible with the assistance of automation.

Automation: This is my favored feature on ConvertKit. While AWeber does a great process with its autoresponders, ConvertKit takes email automation to a whole new degree. With ConvertKit, automation is primarily based on an easy “if this / then that” collection. There is a bit of mastering curve worried right here, but you’ll eventually get used to it. And this is the feature that units ConvertKit apart from other ESPs inside the market. You can determine who gets collection emails and once they receive them by putting in some of ‘triggers’ and ‘actions’ with a purpose to execute whilst the trigger’s circumstance happens. (See screenshot beneath)

Tags: This is a sports changer this is commonly best reserved for insanely highly-priced and complicated email answers like Infusionsoft. ConvertKit permits you to arrange your subscribers not simply round forms, but with various tags without ever demanding approximately purchasing the identical subscriber two times.

Analytics and Reporting: Email analytics is quite simple on ConvertKit and pales in assessment to those provided using rivals inclusive of AWeber and GetResponse. You get to view simple analytics options (open price, click on fee, unsubscribes, etc.) on your e-mail declares and sequences. Furthermore, you’re allowed to resend your emails to those who haven’t opened your electronic mail from the dashboard itself with a function called “resend to opens”. You can ship a separate electronic mail to these human beings making modifications to the subject line and content to look in the event that they react differently in your email the second time.

ConvertKit Integrations: ConvertKit integrates easily with 35+ offerings which include WordPress, Shopify, LeadPages, OptinMonster, Webinar Jam, Zapier, and WooCommerce.

Customer Support

Customer provider is often now not an idea of plenty at some stage in the time of buy, however, it’s something which could make or smash a software program provider’s reputation. It’s a hygiene issue that sincerely can not be left out by Pinnacle groups. The customer support supplied via ConvertKit is pretty decent. They take a longer time to respond to emails than different ESPs but do a fairly accurate job resolving problems. Customer guide is to be had through email, online expertise base, social media (lively on Facebook and Twitter).

User Feedback and Reviews

As ConvertKit is notably new as compared to different e-mail advertising offerings, they’ve fewer online reviews on websites along with G2Crowd. Existing opinions, but restrained, are overwhelmingly positive. A few testimonials may be observed at the ConvertKit’s website within the Customer Stories section; wherein numerous bloggers have recommended their offerings with their very own ConvertKit evaluations on their blogs. So it’s safe to say ConvertKit is fast gaining a terrific reputation amongst marketers. The only criticism that I see on a normal foundation is that it doesn’t provide a free trial. ConvertKit has performed nothing to cope with this criticism until now.

Final Verdict on ConvertKit

Compared to other e-mail advertising gear accessible, ConvertKit does a few fundamental matters, including listing control and automation, a little differently. It spices things up by giving superior segmentation and automation alternatives to customers. But is it well worth switching to ConvertKit out of your present ESP? That depends on your requirement. If you’re an expert blogger who’s tired of using the identical email carrier and if you don’t mind experimenting with a brand new electronic mail marketing software, then go for it. You’ll not be upset. It’s a tool in order to provide you with the energy to do more out of your email list whilst keeping the human detail in e-mail intact. On the alternative hand, in case you’re a small commercial enterprise proprietor who prioritizes analytics and reporting over e-mail automation, then try Mailchimp or AWeber. Also, if you’re no longer a content-pushed enterprise, it doesn’t make a lot of sense to strive for ConvertKit.

All things considered, ConvertKit is doing a brilliant activity improving upon functions we idea didn’t want any development. As a result, it’s surely really worth investing some time in the device. Final mind on ConvertKit: A few days ago, I turned into Pat Flynn’s podcast wherein he interviewed ConvertKit’s Founder & CEO, Nathan Barry, who found out that the employer is experiencing a monthly increase of 45%. This is outstanding for an organization waking over established veterans, including Mailchimp and AWeber, inside the email advertising and marketing space. The organization is also transparent about their income, just like Buffer and I see this because the sign of a company this is sincere and dependable. It’s safe to expect that whilst you, in the end, do determine to offer their services a try, you can be assured you are in safe arms. This is a corporation that’s extreme about e-mail advertising, and for my part, we’ve handiest given a glimpse of what their product is definitely able to.