ConvertKit Review: Should You Switch Your Email Marketing Software?

It’s been a while since we did a product evaluation at 99signals. I think it’s approximately time I evaluated an electronic mail provider I’ve been using for a couple of months and was impressed. That email service is of the route ConvertKit.

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ConvertKit has received many professional bloggers, including Pat Flynn’s likes from Smart Passive Income, Abby from Just a Girl, and her Blog, among others. Pat Flynn has even reported that ConvertKit is higher than Infusionsoft, a superior provider he has used for multiple years. In truth, I endorse you deliver a Google search for the phrase “Why I Switched to ConvertKit,” and you’ll be surprised to find a few of your favorite bloggers have switched aspects from older, extra well-set-up players inside the marketplace to a noticeably new ConvertKit.

So what makes ConvertKit so special that it has so many popular bloggers and podcasters raving about it? Read this overview to discover! With a tagline like “Email Marketing for Professional Bloggers”, I knew it was worth a count of times before I made this particularly new yet famous electronic mail advertising and marketing software a strive.

And right here’s my verdict – it’s pretty damn top!

While ConvertKit is slightly extra high-priced compared to 2 of my favorite email advertising and marketing tools, Mailchimp and AWeber add a few thrilling factors to essential things, including listing control and email automation, by giving customers superior segmentation and automation alternatives. Continue examining what’s unique about those functions and what virtually units ConvertKit other than other ESPs inside the market.

In this ConvertKit assessment, we’ll evaluate the tool on pricing, ease of use, features, customer service, and universal sentiment around the product.

ConvertKit Pricing

ConvertKit’s plans are list-based totally, meaning you’ll pay depending on the scale of your email listing. The basic electronic mail plan with a thousand subscribers begins from $29/month. There’s no loose trial to be had, which is a bummer, but they offer the first month unfastened on occasion. You can send limitless monthly emails to as many as 50,000 subscribers on any plan.

1,000 subscribers: $29/month
3,000 subscribers: $49/month
5,000 subscribers: $79/month
8,000 subscribers: $99/month
10,000 subscribers: $119/month
15,000 subscribers: $149/month
20,000 subscribers: $179/month
25,000 subscribers: $199/month
35,000 subscribers: $259/month
45,000 subscribers: $319/month
fifty-five,000 subscribers: $379/month
sixty-five 000 subscribers: $439/month
seventy-five 000 subscribers: $499/month
85,000 subscribers: $559/month
ninety-five 000 subscribers: $619/month
105,000 subscribers: $679/month
a hundred and fifteen,000 subscribers: $739/month
one hundred twenty-five,000 subscribers: $799/month
a hundred thirty-five,000 subscribers: $859/month
a hundred forty-five,000 subscribers: $919/month
one hundred fifty-five,000 subscribers: $979/month
a hundred sixty-five,000 subscribers: $1,039/month
175,000 subscribers: $1,099/month
185,000 subscribers: $1,159/month
195,000 subscribers: $1,219/month
205,000 subscribers: $1,279/month
215,000 subscribers: $1,339/month
225,000 subscribers: $1,399/month
235,000 subscribers: $1,459/month
245,000 subscribers: $1,519/month
255,000 subscribers: $1,579/month
500,000 subscribers: $2,449/month
900,000 subscribers: $3,999/month
Ease of Use

ConvertKit claims their electronic mail marketing provider is “built for bloggers.” And they’re not kidding! As soon as you log into your ConvertKit account, you’ll note that some of its functions are streamlined for bloggers who are critical about developing their electronic mail lists. The tool offers amazing control over sign-up forms, making it clean to acquire facts from subscribers. The shape editor is easy to apply, permitting you to create professionally designed decide-in forms in mind. You can email your subscribers via pronounces and sequences (computerized emails). More on those functions later!

The interface is smooth, well-designed, and clean to navigate. There may be a learning curve if you’re migrating from different ESPs. However, ConvertKit makes this journey amusing and thrilling because of the customization options they offer. When it involves developing your email campaigns, ConvertKit is targeted much less on design and more on content. In other words, you don’t have options to create lovely electronic mail templates to dazzle your subscribers, making you depend more on the substance of your content. This is an informed decision taken via the ConvertKit group, maintaining their audience of bloggers who’re extra inclined closer to studying and prose. With ConvertKit, you can’t send emails with lovely template layouts. However, you’ll need to depend more on less difficult, textual content-primarily based emails. Click right here to join ConvertKit and get the first month FREE.

ConvertKit Features

This is what it all comes down to – features. Bloggers are obsessed with functions, and because ConvertKit charges a top-class even for their fundamental plan, you must wonder if the parts are worth investing in one of these massive sums monthly. Read on! Opt-in Forms: ConvertKit offers you quite a little control over decide-in paperwork, and they may be pretty clean to customize, permitting you to quality track them as you desire. The decide-in paperwork gained wins any design contests and may be compared with those furnished via OptinMonster. The signal-up paperwork is professionally designed, and the form editor is straightforward.

Landing Page: ConvertKit gives three templates to design a custom web page. These are fantastic if you provide a loose eBook, webinar, or route for growing your electronic mailing list. ConvertKit touchdown pages may be created quickly and without problems; however, there are only a few customization options. Once more, the touchdown pages designed through ConvertKit can’t be compared with standalone landing web page offerings like InstaPage and Unbounce. However, they’ll do the activity if you need to quickly merchandise a webinar or podcast to feature masses of subscribers for your email listing.

Broadcasts and Sequences: ConvertKit allows you to send emails as one-time publicizes, but the actual USP of ConvertKit lies in its sequences. The device will manually send you via some of the different electronic mail sorts and increase chains of emails to be sent to subscribers who’ve tagged to receive them. This is all made possible with the assistance of automation.

Automation: This is my favored feature on ConvertKit. While AWeber does a great process with its autoresponders, ConvertKit takes email automation to a new degree. With ConvertKit, automation is primarily based on an easy “if this / then that” collection. There is a bit of a mastering curve worried right here, but you’ll eventually get used to it. This feature sets ConvertKit apart from other ESPs in the market. You can determine who gets collection emails and once they receive them by putting in some of the ‘triggers’ and ‘actions’ with a purpose to execute while the trigger’s circumstance happens. (See screenshot beneath)

Tags: This sports changer is commonly best reserved for extremely expensive and complicated email answers like Infusionsoft. ConvertKit permits you to arrange your subscribers not simply round forms but with various tags without ever demanding approximately purchasing the identical subscriber two times.

Analytics and Reporting: Email analytics is simple on ConvertKit and pales in assessment to those provided using rivals, including AWeber and GetResponse. You can view simple analytics options (open price, click on fee, unsubscribe, etc.) on your email declarations and sequences. Furthermore, you can resend your emails to those who haven’t opened your electronic mail from the dashboard with a function called “resend to opens”. You can ship a separate electronic mail to these human beings, modifying the subject line and content to see if they react differently in your email the second time.

ConvertKit Integrations: ConvertKit integrates easily with 35+ offerings, which include WordPress, Shopify, LeadPages, OptinMonster, Webinar Jam, Zapier, and WooCommerce.

Customer Support

The customer provider often does not know plenty at some stage in buying. However, it could make or smash a software program provider’s reputation. It’s a hygiene issue that sincerely can not be left out by Pinnacle groups. The customer support supplied via ConvertKit is pretty decent. They take longer to respond to emails than different ESPs but do a fairly accurate job resolving problems. A customer guide is to be had through email, an online expertise base, and social media (lively on Facebook and Twitter).

User Feedback and Reviews

As ConvertKit is notably new compared to other email advertising offerings, they’ve fewer online reviews on websites and G2Crowd. Existing opinions, but restrained, are overwhelmingly positive. A few testimonials may be observed on ConvertKit’s website within the Customer Stories section, wherein numerous bloggers have recommended their offerings with their own ConvertKit evaluations on their blogs. So, it’s safe to say ConvertKit is fast gaining a terrific reputation amongst marketers. The only criticism I see on a normal foundation is that it doesn’t provide a free trial. ConvertKit has performed nothing to cope with this criticism until now.

Final Verdict on ConvertKit

Compared to other email advertising gear accessible, ConvertKit does a few fundamental matters, including listing control and automation, a little differently. It spices things up by giving superior segmentation and automation alternatives to customers. But is it well worth switching to ConvertKit out of your present ESP? That depends on your requirements. If you’re an expert blogger tired of using the identical email carrier and don’t mind experimenting with -new electronic mail marketing software, go for it. You’ll not be upset. It’s a tool to provide you with the energy to do more from your email list while keeping the human detail in email intact. On the other hand, if you’re a small commercial enterprise proprietor who prioritizes analytics and reporting over email automation, try Mailchimp or AWeber. Also, if you’re no longer a content-pushed enterprise, it doesn’t make a lot of sense to strive for ConvertKit.

ConvertKit is doing a brilliant activity improving upon functions we didn’t want any development. As a result, it’s surely really worth investing some time in the device. Final mind on ConvertKit: A few days ago, I turned into Pat Flynn’s podcast, wherein he interviewed ConvertKit’s Founder & CEO, Nathan Barry, who discovered that the employer is experiencing a monthly increase of 45%. This is outstanding for an organization waking over established veterans inside the email advertising and marketing space, including Mailchimp and AWeber. The organization is also transparent about its income, just like Buffer, and I see this because the sign of a company is sincerity and dependability. It’s safe to expect that while you are determined to offer their services a try, you can be assured you are in safe arms. This corporation is extremely about email advertising, and for my part, we’ve been given a glimpse of what their product can do.