6 Digital Marketing Trends That Will Die in 2018

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The Digital Marketing domain is something that has constantly been developing. What was so vital yesterday could have absolutely no value the very next day. Businesses today have learned the importance of digital marketing and its usefulness to target potential customers. Trends come and go all the time, and to pave the way for the new, the old needs to die. In this post, we will discuss six digital marketing trends that will be rendered obsolete in 2018:

digital marketing trends
1. Text Optimization:

There was a time when big, long blog posts used to get preference on Google in search and relevance. This meant that all websites did write acre-long texts to be ranked preferentially over others. This fad will finally die down in 2018. Google today has changed its search engine preferences to give way to showcasing better and more engaging content on its pages. Businesses must start priming their audio, video, and visual content today to stay ahead of the curb.

2. Organic reach on Facebook:

Social media trends like Facebook’s Organic reach will become a thing of the past this year. As the company becomes more commercial, this trend will die down for good. This has been on a slow decline since 2014, from 5-10% until last year and slowly getting to nil. Businesses today don’t need to spend more time on Facebook’s Organic reach anymore. Looking for more such interesting content? Then do visit the website imillenialtrends.com.

3. Marketing automation:

Times are changing, and customers today prefer a more personal touch than the shoddy, cold marketing gimmicks thrown at them. Brands and businesses must use this tool moderately, eliminate the automatization process, and replace it with a humane and more personal touch. Customers need to feel awed and connected with the places they want to spend their money on. The personal touch or humanism will take the prime spot this year.

4. E-Books:

As consumers’ attention spans shorten, the need for expertly written e-books will die out completely. This has been a long time, and businesses must find a way around this. Today’s online world provides marketers with many options to develop and share information more engagingly. People need concise information in a small package that doesn’t require deep introspection. Therefore, the need for specialized and expert e-books will have to take back foot this year.

5. Generic blog posts:

Click baiting is something that the new-age consumer is tired of, and making the mistake of driving traffic using this tactic is bound to backfire come 2018. Businesses need to create specific or articulate blogs focusing on quality. Unless your construct addresses their pain points, you can be assured they won’t stick around for more than a few seconds on your site.

6. Long video adverts:

If your video advert today spans more than 6 seconds, then it is but a complete waste. People on the internet today have a few seconds of attention span, and longer video adverts are bound to be ignored. Even YouTube today is pushing for hyper-short video ads. Following close on its path is the social media giant Facebook. So, six digital marketing trends will not see the light beyond this year.