Left-Brain Blogging for Right-Brain Marketers
Question: What do writers, holistic professionals, and social entrepreneurs share?
Answer: They tend to be right-brain dominant.
Scientists inform us that the left facet of our mind is used for sequential wondering, speech, analysis, and organized thought. The proper aspect of the brain is used for creative thinking, worldwide perspectives, imagination, and innovation. After running for more than four decades inside the innovative industries, an additional seven years as a coach and representative for holistic practitioners, and different current paintings with social marketers, it’s my statement that all of these people tend to think in summary ideas — commonly associated with proper mind thinking. They are concept-driven people. They have a vision, usually driven with emotion, and they work passionately — often tirelessly — to carry that vision down to earth.
The problem is that visions do not continually translate well while right-brained individuals try to speak them to others. Making their dreams comprehensible to others may be a primary venture for individuals who see and revel in the arena through the lens of abstractions, beliefs, and values. And making our visions understandable to others is what advertising is all about. This is one of the motives (there are many others) why visionaries often find advertising daunting.
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Why Blogging is Part of the New Marketing Paradigm
Running a blog is one of the most powerful varieties of new paradigm advertising. Some people may be surprised by why I remember blogging as a shape of advertising, so permit me to explain my reasoning. I believe advertising and marketing are virtual, ‘the act of speaking the message that we have something of the cost to share’. It’s not approximately ‘promoting’; it’s about communicating. Blogging is, in my view, the way new paradigm marketers ‘sell without selling’. It is the manner of specific thoughts, sharing information, giving advice, establishing belief, AND engaging in communication with our target market.
It’s my statement that many new bloggers mistakenly assume running a blog is an ‘anything is going’ activity. That might be high-quality if your only aim in running a blog is to use it for non-public creative expression, but if you need to use blogging as an advertising and marketing tool, you can not use an ‘anything is going’ method. Here are the three most not unusual mistakes I see proper-brained human beings make after they weblog:
Blogging ‘every time they feel adore it’ in place of constantly and often
Blogging without an over-arching message or reason
Blogging in a circulate-of-consciousness way (just like the way they think)
Below, I will study every one of those errors and provide my own ‘concrete’ recommendation on how to turn them around so your blogging can become a powerful advertising device.
The Value of Having a Regular Routine
In my opinion, right-brained people tend to be pushed through ‘feelings’. In this approach, they tend to eschew routines, preferring to engage in creative activity while ‘they feel find it irresistible’. When they’re no longer in the right mood for something, they don’t do it. While they could think this exercise brings authenticity to their paintings, it is my commentary that it could often hinder them from getting initiatives done and from setting structures in a vicinity that can assist in constructing their business enterprise.
The different commonplace trait amongst innovative, proper-brained human beings is that they tend to have plenty of plates spinning in the air immediately. They seem to need a variety of stimulation to be glad, so they say ‘yes’ to plenty of projects. The result is that they may be spread too thin and regularly forget to depart the ‘me time’ they need to do things like writing content for their weblog. And because they don’t commit to a machine of regular blogging, they don’t have the hassle of creating time to do it.
Suppose you wish to apply running a blog as a method of advertising and marketing. In that case, you MUST build it into your business routine by assigning precise days to WRITE and PUBLISH your articles. Make a schedule and decide on it. Don’t overwhelm yourself with too much commitment. Commit to 2 weblog posts a month to start and increase to one or more a week after you have gotten used to the everyday exercise.
Having an everyday blog facilitates developing your AUDIENCE. When humans recognize your writing patterns, they’ll search your posts and subscribe to your blog. If you lack consistency, your readers will experience no incentive to stay in touch with you. I even have seen it personally in my very own blogging. I modified my blogging agenda lately to ensure I blog twice weekly, and my readership has TRIPLED in the ultimate 60 days. This has now not only impacted my subscriber list but also increased my book sales and my ReTweets on Twitter. Creating a routine is one small exchange that could make a big difference.
The Value of Having a Message and Purpose
Many proper-brained enterprise owners will blog on incredibly aimless subjects. Others suppose running a blog is just about speaking about their commercial enterprise. NEITHER is actual. Your blog desires a clear, definable, over-arching cause and message. For example:
The over-arching cause of all my blogs is to offer insight and assist in moral advertising exercises for social marketers.
The over-arching message of that equal weblog is that ‘we will heal humanity and the planet by using converting the way we sell’.
As such, EVERY article written by me or guest members on my blogs ought to deal with its overarching motive or message (or both). Being steady with your motive and message helps grow your BRAND. You might think you’re ‘repeating’ yourself; however, you might not be. Engage your right mind questioning and examine all the innovative methods you may use to use exceptional phrases and specific ideas to ship the identical message.
For instance, one of my clients is a poet, and her first poetry ebook will come out next month. She’s struggled to determine what to write about in her blogs and how they could help build a studying target audience for her books. So, I advised her to examine each of the poems in her book and pick out the overarching message in each one. Then, she can smash that over-arching message into three exceptional points. Each of these factors can end up a blog topic. If she does this for ten poems, she’ll have 20-30 issues. If she writes one blog submission every week, this list will take her through the subsequent six months of running a blog. Imagine how combining this plan with an ordinary blogging practice will construct her target audience and her logo (and over-arching) message. Ultimately, this will pay in book sales, mainly as she brings more poetry books this coming year.
The Importance of Structure
This point has to do with the WAY many proper-brained human beings write. Unfortunately, I have found that many people with the most stunning vision cannot present their ideas in a biased manner, either in communication or in writing. This is very frustrating for them because they can not understand why other human beings can’t see what they’re seeing. This is a BIG trouble and calls for a lot of extra advice than I can put right into a single blog article, but right here are some small guidelines that could help right-brained thinkers speak their ideas more correctly in their weblog articles:
STRUCTURE POINT 1: Identify Your Message
Before you start writing, identify ONE most important message or factor you intend to talk about within the article. Too many proper-brained bloggers write loosely, using plenty of colorful or poetic language, but do not point the reader anywhere. Unfortunately, this does nothing to assist in developing your target audience, logo, or business. It also doesn’t provide anything of value for your readers.
STRUCTURE POINT 2: Put Your Message in Your Title
Many right-brained bloggers write truly colorful titles for their blog posts that do not tell the reader what the object is about. This renders your blog post useless as a marketing device. If people can’t get a clear concept of what your article is ready once they see it on Google, Twitter, or Facebook, they may not click the hyperlink. And if no person clicks, nobody is analyzing.
Whittle down your message into an identity for your weblog. Try to make it not more than 60 characters long (because that is all that many ships can accommodate).
STRUCTURE POINT 3: Stick to the Message
Right-brained people are FULL of thoughts. The trouble with this is that they tend to explicit these ideas each time they arrive at them. While this is a critical part of creative thoughts, it may be meandering and aimless if it’s far in a weblog article. Just because a concept involves you does NOT suggest it wishes to be on your paper until it adds something full-size to the point you are looking to make. Also, if you randomly toss in a brand new idea without developing it (a commonplace factor I see in proper-brained articles), it has to be taken out of the item because it weakens the message. If you have experienced ‘plenty of other things’ you want to say, write the thoughts down for future articles.
STRUCTURE POINT four: Use a 3-Part Structure
The ‘rule’ for writing a powerful blog publication is surely no different from writing a good essay or delivering an awesome presentation:
Start by saying what you’re going to say (and why you’re going to tell it)
Say what you are going to say
Summarize what you said (and why it is vital)
Using this shape allows you to benefit consciousness as you write your article. It additionally helps your readers decide, from the very beginning, whether or not or not they want to retain reading. At the end of the object, they may be able to evaluate whether they were given what you promised to deliver. If they discover something treasured from studying your article, they can return to your weblog another day. If human beings can’t compare what they got from reading your paper, you have not expressed that value enough in your shape.
The Future Will Be Full of Right-Brained Marketers
I agree that we’ve entered an era wherein an increasing number of right-brained thinkers are entering the entrepreneurial world, especially the realm of social agency. I help these cost-driven enterprise proprietors become powerful communicators through new paradigm advertising and marketing structures, such as blogging and social media.
While some of these tips I’ve provided today might present a knowledge-gaining curve for plenty of properly-brained philosophers, we’re all in a social learning curve as we create the brand-new commercial enterprise and advertising paradigm together. Work to learn how to put your left mind into play, but never abandon your innovative vision, international perception, and values.
All the beautiful right-brain qualities you’ve got are the VERY matters that will carry us into the new paradigm within the coming many years — wherein both proper and left-mind thinkers turn out to be ‘entire brain entrepreneurs’ capable of speaking thoughts that specifically a richer, deeper vision of the world in which we stay.