Google Search Engine Organic SEO Impacting Updates for 2017


Nearing the end of 2016, Google started letting web admins recognize approaching modifications to their search engine rating device that could impact how websites might be regarded in 2017. To hold to rank well in 2017, websites will want to hit positive additional criteria. In this text, I discuss these key new adjustments as a good way to impact your internet site’s natural SEO ratings in the Google Search Engine.


The first object on their listing is ensuring that your site has posted SSL certificates in place. As far as Google search rankings go, you’ll begin to be penalized if you do not have an SSL certificate in place for your website online. One of the first moves in this regard already now in the vicinity is that if you do not have an SSL certificate on your website, the Google Chrome browser will insert an exclamation mark “!” at the URL line to permit a potential page viewer to be conscious that the site has no longer been secured. Clicking on the exclamation mark brings up the info of the safety infraction. This new item is already in the browser area, replaced by the January 2017 Chrome “56” browser.

SSL certificates aren’t a chief fee nowadays, and you may get them to put in the area for as little as approximately $26 per year if you aren’t going to walk an e-trade website online at $70 or so. Google may be very interested in protecting customers as they go to websites that use Google. They want to ensure that client information entered on these sites is encrypted and that a person’s data is saved securely. In this regard, they may consequently penalize “natural search-sensible” websites in the region without an SSL certificate. If being located by Google organically is critical to you, this is a step you will want to take with your website.

Next on their agenda is popup ads on web pages, particularly on mobile gadgets. Google clients discover advertisements that appear on web pages they visit to be very obvious and demanding, and Google has been paying attention to their lawsuits. Google has observed that regular popups can cover an entire screen on a cellular tool and can be difficult to take away. So now, as Googlebot crawls your webpages and, specifically, your mobile webpages, be aware that they will be looking at popup ads with disfavor, and your page can be penalized if popups are found.

Google’s move here is because they want to deliver the best content material to their search and “AdWords” clients on behalf of their advertisers. They are searching for pleasant content pages to serve up – no longer “Fluff” pages whose primary purpose is to pop up an ad to promote something. Advertising on the web starts to alternate because of this new search engine rating requirement, so if you are trying to be determined. You currently run popups for your pages; you will want to begin performing some rework on those pages. Do trendy advertising through anchor textual content, hyperlinks, and hyperlinked images on pages instead – Google will reward you for it instead of penalizing you.

The subsequent change required for 2017 will peer several human beings scrambling to improve their website design architectures. Almost 1/2 of all Internet users’ admission nowadays is finished through cellular devices, which include pills. In the latest examination completed via a Google subsidiary organization, it was observed that the common load time for a website on a cell device remains sitting at about 19 seconds. This identical look indicates that, again handiest, cellular device customers have an interest span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort, which means that the sluggish-loading cellular pages that Google currently sends clients through their search engine and on behalf of their AdWords advertisers are not getting loaded.

So matters are converting. Google has set up a separate search engine “page indexing” database of their gadget for cellular webpages. The loading sweet spot for a web page is two seconds. If your mobile web page takes longer to load than this, as it’s far getting crawled with the aid of Googlebot, Google will note it, and your page will no longer be showing up in their search consequences for customers until you get this constant.


This final alternative will have good-sized effects on those marketers walking websites using template website systems as those generally tend to create loads of very “fat” webpages that load poorly. Webpages making use of quite a few “Javascript callouts,” which include when “widgets” are used in a WordPress internet site, are extraordinarily fast and slow loading and could have no risk of passing the “Googlebot” crawler velocity requirements for cellular gadgets. With over 50% of all website interactions now coming from mobile, this can cut your overall website visitors, through almost half as soon as your pages have been flagged by way of Googlebot as being gradual loading – no longer that mobile turned into working for you anyway with about fifty-three % of human beings clicking off earlier than your page ever were given loaded within the first location.

Many WordPress subject providers scramble to construct the marketplace as add-ons to existing WordPress customers’ “Mobile-Friendly” internet site components. The jury continues to be out on those, however, as to whether or not they may be capable of getting down to the 2-four second page loading time “candy-spot” requirements now being required by way of Google. To hit loading times that are continuing this rapidly will require the construction of “natively coded, responsive” web pages that do not use widgets. And even the time it takes to transform the content of a current fat web page into a fast-loading, content material-filled mobile web page takes the time that may nonetheless keep your page out of the quick-loading category. Nowadays, the Google search engine is looking for professionally constructed, natively coded web pages to provide stable content to its customers on cellular devices. As a result, being successful with a website organically in destiny would require plenty of online marketers to rebuild present websites.


About Dan Grijzenhout: Dan has lived a successful entrepreneurial career for over 30 years. He has been a representative, entrepreneur, structures architect and developer, investor, and business owner. He is now a writer, online path creator, and instructor, sharing his years of experience and expertise with others. Search for the call – Dan Grijzenhout – on Amazon to look at his to-be-had books and e-books.