How to Find the Best WordPress Theme for Your Business
You’ve likely already heard how WordPress is a popular platform for bloggers, and chances are, most blogs you read daily have been created with WordPress. While it is the quality blogging software program available to some excellent theme developers, WordPress has now also become arguably the pleasant platform for commercial enterprise websites.
WordPress could be very smooth to discover ways to use, very easy to customize and scale on your enterprise, is notably cheap, and lets you select your web hosting organization (against getting ripped off for hosting by way of hosted internet site solutions). WordPress.Org software program is unfastened, and you may then, without problems, add topics (otherwise called templates) that integrate perfectly with WordPress, letting you get simply any internet site up and jogging within minutes. WordPress subject matters can help you have better websites for people and organizations that pay thousands of greenbacks to developers to construct their websites. Best of all, remarkable top-rate WordPress topics usually fee beneath $one hundred. In my view, I’ve spent over $one hundred a month for hosted internet site software that changed into now not as appropriate as WordPress. Using WordPress can, without problems, save you or your enterprise a ton of cash that may be used to market your business.
1. Decide on the kind of business internet site you’re searching out. This may sound apparent. However, WordPress issues are available for extensive groups, from corporate websites to directory sites, information & magazine websites, eCommerce organizations, everyday deal sites, photography websites, and plenty more. There are a few WordPress themes to be had that are so proper that they may even encourage you to start a kind of enterprise you hadn’t even considered!
2. Decide on should-have functions on your website. Most topics have well-known processes inclusive of more than one color scheme, giving you the capability to customize such things as fonts and colors easily, and some pre-designed web page templates; however, there are features such as Advanced Search, integration with Google Maps, Image Sliders, or the capacity to sell digital merchandise vital to your commercial enterprise? In other phrases, focus on key functions that are probably particular in your business or perhaps features that would be an exquisite improvement over your current internet site.
Three. Decide on what type of favor exceptional suits for your brand. Do you need to portray your enterprise as an expert, fun, contemporary, or excessive-tech? What is approximately minimalist, artsy, ambitious, or retro? Do you need your internet site to be easy and organized or have more of a grungy appearance?
4. Decide on the layout of your chosen internet site. This one is a bit tricky, considering that many high-quality WordPress issues may have one setup by default, but come up with the choice without problems selected from numerous format options. If you do not love the default layout of a particular subject, but it has all of the features you’re searching out, you might want to test whether the issue includes a couple of layout options. Also, it’s regularly worth finding out whether or not you want a blog-type layout (commonly with a widget-based sidebar at the proper and remark fields under your posts) or greater of an expert format. A general weblog-fashion format would possibly paint nicely for information sites (and it encourages discussion from your site traffic), but it won’t be appropriate for corporate websites.
Five. View theme demos. Browse subject demos as if you had been a patron or an ability customer. Is the internet site easy to apprehend and navigate, properly organized, and comes up with the hunt alternatives you want? Is it smooth to browse photographs on the gallery page? Does it provide an expert picture of the enterprise?
6. Make sure the theme dressmaker offers at least some technical Support. Some subject matter companies offer smartphone carriers, even as others use electronic mail or a ticketing device for help, and others use help boards to communicate with clients. Any of these options are generally satisfactory, but ensure they provide some stage of the guide and customer support. WordPress is simple to use, and most themes (especially premium issues) paint thoroughly, but you could have problems or come across bugs sometimes. You need to buy a subject matter from an organization or person who may be around that will help you if you run into an issue 10 months after you buy the subject. Technical Support is one of many capabilities you will get while purchasing a top-class unfastened WordPress topic instead of using an unfastened WordPress case.
7. To store a lot of time, instead of digging through the websites of several theme agencies, check out a few online marketplaces that combine excellent WordPress commercial enterprise themes from more than one subject designer into one place.
Summary
When it comes to online advertising and marketing, It looks as if the point of interest of each small business these days is on locations like Facebook and Twitter. While social media is critical and an extremely good way to speak with your clients and capable customers, your internet site is the real face of your business.
I constantly see small agencies spending a lot of cash on pay-consistent with-click advertisements, Facebook commercials, SEO, and extra, all of which direct traffic to their websites. When you click on the corporation’s website, you’re frequently greeted with a stale, confusing, and out-of-date website that the organization probably paid a great chunk of cash to have built for them in 1992.
You can create first-rate products, provide pleasant services, make first-rate meals at any restaurant in your region, or write an incredible ebook; however, if your internet site isn’t always easy to use, smooth to understand, and smooth to purchase from, you are maximum likely dropping numerous business. People DO decide on an ebook with the aid of it being a cowl, and your website is that ‘cowl’ – it’s often the first human influence on your business.
I changed into reminded of this these days as I am trying to find a chippie/contractor to do a little painting on our house. I searched on Google, clicked on a few AdWords advertisements, and was repeatedly brought to cringe-worth websites that made me depart their sites within seconds. My attitude was that if these ‘groups’ cared so little about themselves to be aware of their websites, I did not need to believe them renovating a part of my residence. They could have been outstanding carpenters, for all I realize. However, the first effect they gave me immediately made me off to them.
It is so clean and affordable to have a high-quality internet site nowadays that there may be no excuse for companies not to, irrespective of what enterprise they may be in. WordPress and other accessible internet site software options make it feasible for everybody, with any price range and any stage of technical information, to have an extremely good searching internet site.
