WordPress Page Loading Speeds and Google Search- Try to Avoid Plugins


Having been an information structures architect and massive corporate internet site developer for decades, I was aware of the need for a web page to render quickly. With this in mind, I have continually gone the path of custom website improvement because you can lay out such streamlined web pages that you may be assured that they render right away to a give-up consumer. I had in no way delved into the world of WordPress till recent instances but had constantly desired to test it architecturally – I have constructed that manner – a true geek.

Building a weblog site has given me this possibility. After building a draft weblog site using WordPress, I took the time to feature it in my Google “Webmaster Toolbox” portfolio to peer how Google perceived these pages from a loading velocity perspective rather than my formerly constructed custom websites. I become startled to peer the consequences. First, the Google Seek engine loves seeing pages load in around 250 milliseconds or better. These custom websites built previously had no issues with this pace requirement. My number one loaded on average at one hundred seventy-five milliseconds per page, and the second at 186 milliseconds, consistent with the web page.

Then I looked at these days created WordPress weblog site, and it came in at a whopping 1,950-millisecond average load velocity per web page. This might be a completely unacceptable page load speed in Google’s eyes, and this website could manifestly be penalized for its search engine scores. This is not to say that people would regularly surrender when looking ahead to the web page to render. They might go elsewhere as an alternative, costing the site proprietor an ability sale—a real disgrace after doing the advertising paintings to carry them to your website in the first area.


This got me thinking about why this problem went virtually, and why we need to enhance those averages with the Currently constructed WordPress website. I went to a web device that one could use to check your website load speeds and get a distinct evaluation of the slowness of the website’s online pages. This device is supplied via a corporation called Pingdom Tools, which can be discovered on the Internet.


After discovering my page load troubles with the usage of the tool, I realized that my approximate eight-10 2nd load speeds had been being as a result of immoderate embedded JavaScript callouts to third-party plugins at the same time as my page trying to load, and for this reason, the loading of this outside code into my web page at the same time as the web page itself becomes trying to load; became bringing my web page load overall performance to its knees.

This led me to the Google Developers site to find solutions to those problems. It did not surprise me to study that the number one culprit inflicting my page loading’s slowness became my pages, which have been the usage of several “WordPress” plugins. In reality, amused with WordPress plugins, I had used them for the entirety. I had, as a result, activated approximately 26 of them on my website to offer all the capabilities I desired to have on my blog website pages – and numerous of these were activated to paintings with a WordPress “Theme” that I had bought from a 3rd birthday celebration dealer. The Google Developer site went on to say, and I will at once quote a pair of excerpts from their website right here:

“Avoid Plugins: Plugins assist the browser method with unique types of net content material, which includes Flash, Silverlight, and Java. Most cell devices do not assist plugins, which are a leading cause of hangs, crashes, and protection incidents in browsers that provide support. Due to these issues, many computing device browsers restrict plugins.” They pass on to say that “Most content that when required plugins can now be created the usage of native internet technology, inclusive of content material requiring quality aid for audio and video, superior photos, and present results, community connections, neighborhood garage, and report get right of entry to.” These web platform features will ensure that your wealthy content material can be accessed on all gadgets.”

So the lowest line for some WordPress website owners who are wondering why they may be seeing excessive one-page leap charges for clients coming to their sites is that it’s far immediately due to slow page load speeds on their websites, which might be possibly being as a result of the use of a variety of JavaScript callouts on a website load which is the number one method of invoking the 3rd birthday celebration plugins getting used. To see your very own loading truths, go somewhere to a computer that has not been for your website and try to load it from there. You can also use the tool I stated above to get a more accurate loading assessment. You will also get an inkling of the hassle if you see high bounce charges while you are viewing your site using the Google Analytics toolset.

My subject as I finish off this newsletter with the aid of the way is that I know there are numerous human beings obtainable starting their very own at domestic online groups who’ve very little extensive website improvement knowledge as they start. The sad fact is they desire to use these sites they create to make extra cash from home but would more than likely be oblivious to the poor effects on their website performance resulting from using plugins. They don’t know that they ought to minimize or dispose of the usage of these plugins wherever viable in pursuit of getting a higher-appearing website that is necessary for Google to rank the web page excessively sufficient to send visitors there.

Their approach has to reduce or eliminate these plugins on their websites over time as they examine how to layout and build websites. Also, if they’re waiting to get sustained natural site visitors from Google and to have their pages render well on most mainstream browsers (which includes Chrome, Firefox, and something browsers Microsoft is assisting currently, in addition to on cellular gadgets, they’ll ultimately have to discover ways to at once code parts in their websites using website development equipment to start the usage of native and advanced internet technology to build within the better stop features that they want to make use of.

My remaining suggestions for this newsletter are as follows: Study all your plugins and widgets used on your WordPress internet site(s) to see which of them you could do without, deactivate, and remove them if you could. Some may be doing nothing for you and are just negatively impacting your load speeds by being activated for your website. Then, see which different ones are, without problems, replaceable with the aid of some easy coding you could implement, consisting of hyperlinked URL code to get to a 3rd celebration website in preference to the use of that 3rd birthday party’s supplied plugin or widget to your site. This will start with enhancing your page load speeds, improving your site jump facts, and thereby increasing your website to get admission to numbers and income conversions.

Google Search

There might be more you need to do with your website coding structures to improve loading speeds to get absolutely “righteous” with the Google search engine; however, this, as a minimum, can be a starting line for enhancing your website’s overall performance.

About Dan Grijzenhout:

Dan has lived in a successful entrepreneurial profession for over 30 years. He has been a representative, entrepreneur, systems architect, developer, investor, business owner, writer, online path creator, and teacher, sharing his years of experience and understanding with others. Search for the call – Dan Grijzenhout – on Amazon to see his be-had books and e-books.