How to Upgrade Your Website in a Recession


Perhaps you are in a function wherein your website is asking a bit dated, and it’s in determined need of a makeover. Additionally, you are probably questioning how to leverage the possibilities of social media platforms, including Twitter and Facebook, to drive greater leads to your commercial enterprise.


The concept of an entire website redecorate sounds high-quality but, in those difficult financial instances, how are you going to find and justify the time and price range to get the work done?

Why bespoke web design is so high priced

If your enterprise internet site is more than multiple years antique, the possibilities are which you outsourced your web development to a 3rd party organization or consultancy. Just some short years ago, it’d be not unusual for these layout corporations to price charges ranging from more than one hundred dollars to, inside the case of a fairly sized e-commerce site, several hundred thousand bucks. In bespoke websites, everything is made from the ground up. Layout, colorings, images, replica, and precise enterprise features, and online buying all need to be created, tested, proof-examine, and so on. The analogy is probably growing a motor automobile from a crate of component elements (chassis, body, frame, engine, gearbox, and many others). This is why bespoke websites (and motor automobiles for that count!) are so that darn pricey!

Paying to re-invent the wheel?

Many websites have widespread capabilities in the commonplace. For example, maximum websites have a “touch us” web page with perhaps a web-form to capture name, email, problem, and message and then ship it to the webmaster or enterprise owner. In bespoke websites, this selection could usually be constituted of scratch and would generally encompass a web page (HTML and JavaScript) together with some server scripting (e.G. PHP). Developing a “contact us” page could conceivably take one developer an afternoon to create, take a look at and get QA to log off. Consider what number of bespoke “contact us” forms are there globally and, more importantly, what number of collective developer days have been spent re-growing essentially the identical “touch us” functionality over and over once more? This is an incredible instance of re-inventing the wheel in website design, and the possibilities are that, when you have a bespoke website, you paid to have this wheel re-invented.

Times have changed

Fortunately, things have changed appreciably in a closing couple of years. In refutation of the “re-inventing the wheel” problem of website design, sizeable progress has been made by the open-source network to create cost-effective, appealing, and fairly functional business internet site solutions that may be set up at a fraction of the value and in a fraction of the time compared to bespoke answers.

My instance: 2 years bespoke as opposed to eight days accepted


As a full-time developer and net master, I’m going to offer you a real lifestyle instance of one in every of my very own websites to expose you the dramatic impact that new website answers can provide. In August 2000, I released the bespoke website’s primary model within the UK broadband area of interest. Design, improvement, and test for this model took 4 months. In 2005, I did a makeover, which took 6 months. From 2005 to 2010, I estimate that a similarly 12 months improvement went into extra bespoke capabilities, including broadband speed testing, evaluation, client overview modules, and social media integration. In total, I estimate that design, development, and checking out account for two years of full-time development effort. Multiply out 24 months of improvement time, and you may start to see that the fees are huge.

“Open Source” is the fruits of many heaps of improvement, and take a look at hours in the open-source network. Many builders concerned with open supply initiatives are complete-time, expert programmers who donate some of their spare time to open-source tasks. If you are now not familiar with open supply initiatives, have you heard of the Firefox web browser? This is an incredible instance of excessive satisfactory, open supply software development.

The modern open-source software program is professionally developed, mature, and robust. Likewise, it is generally free of fee and is consequently a price-powerful way to supply most value into your businesses. The accurate news is that there are in all likelihood hundreds of thousands of pre-made, appealing subject matters to be had online. Good high-quality themes had been created through expert internet designers and are not free but can typically be picked up for much less than one hundred$.

Ultimately, you have to, without problems, be capable of discovering a subject that typically fits your commercial enterprise brand. Customizing the topic to supply your desired branding (e.G. Logo, font, and so forth) is typically very sincere. It can be performed in maximum cases without high-priced technical or layout expertise. The days of expensive, bespoke website development are over, and your commercial enterprise may want to advantage from a whole makeover for only a fraction of what you paid a few years ago. Moreover, with the superior talents of WordPress, any unique business functionality which you need (e.G. E-commerce) can be protected inside the click of a mouse the usage of pre-written, conveniently to be had plugins. As an enterprise proprietor, you will be specializing in value for money from your website redecorate. WordPress can provide a cash price and is easy to apply an update and integrate into your corporations in methods that you had not previously notion viable.


Rowland O’Connor works in Devon and Cornwall, is a professional internet dressmaker for [http://megamouth.Co.Uk] and has over 13 years revel in with new technology, internet marketing, and Search Engine Optimisation.