Freelance Web Design: Important Questions to Ask Potential Clients


Today, we will speak approximately a number of the specific questions to askability internet design customers. These questions will help you to shape a solid concept of what precisely the patron is searching out, as a way to help you to draw up an accurate inspiration for the task. If you already requested the huge questions that we talked about in the article “Freelance Web Design: The Initial Meeting With Potential Clients,” then you definitely ought to already have a preferred concept of the aim of this internet site, the target market, the timeframe, and the finances. Now permit’s discuss a number of the particular questions which you have to speak approximately.

Roughly what number of pages will this internet site comprise?


I commonly attempt to sketch out a simple website online and hyperlink structure with the pages that the purchaser desires on their internet site – beginning with the main pages and then down to subpages. This gives me a concept of the way an awful lot of paintings and time will be involved. It also offers me a concept of what forms of navigation will and might not work for this unique website online.

Which layout factors does the patron select?

I like to outline the distinct options available to the customer and feature them inform me which ones they prefer and which of them they might as an alternative now not use. For example, drop-down menus – some human beings love them, some humans cannot stand them. Does the consumer need a horizontal navigation menu or a vertical menu in a sidebar? I also use the data I learned approximately the number of pages that this site will doubtlessly provide suggestions to the client on what might work nicely and what could not be paintings in any respect. This is a good time to assess how nicely you and the consumer can talk about matters and are available to a selection on extraordinary matters. You can begin to get a feel of the way well matched you and the consumer are.

What sorts of images and photographs will be concerned? Who will provide them?

First, ask the patron what their plan is as a way as pix and images pass. Depending on the project at hand, the answer will range significantly. This is why it’s miles vital to recognize the solution! If it’s far a large e-trade mission, possibly all of the pics may be supplied by way of producing the goods being sold. Ask how you will achieve those pix – will you be the only one dealing immediately with the producer, or will the client address the manufacturer and honestly pass the photos on to you? If this is a smaller enterprise web page, possibly the purchaser provides his (or her) very own pictures to be used on the internet site. Ask whilst those pix might be provided – up the front or as you pass along?

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Make sure that you additionally ask about photographs – does the purchaser have an emblem? If so, will they be using that on the internet site? If not, are they going to have one designed? If pics are wished to complete the challenge, is the purchaser accountable to attain them, or will that be the internet fashion designer’s responsibility?

How will content for the website be provided?

This may be very crucial to speak approximately. If the purchaser already has a website, they will need to use the content they already have virtually. If they don’t have any content at all, ask if they will offer it for you – whether or not written via themselves or via someone they hire. If not, will you, the net fashion designer, be responsible for coming up with the content – whether by writing it yourself or through outsourcing it?

If now not, are they or the dressmaker going to be answerable for placing those up? For a brand new purchaser who no longer already owns a domain name, I generally help them find one and explain why certain ones may fit better than others. I will even generally assist them in picking an internet host and set up their account. I recognize that no longer all web designers might be willing to do that. Still, I assume that registering true domains and putting in place a website hosting account may be overwhelming for brand new internet site proprietors. It’s now not tough for me to do because I’ve performed it often earlier than, and maximum customers appreciate your willingness to head the extra step for them. The point of asking those styles of questions is to discover the solution to 2 basic troubles: what unique matters will need to be carried out to finish this website, and who is answerable for what?

A lot of times, as soon as we’ve covered all of those questions, I even have a general concept of what this website will or could look like. If I even have enough facts to work with, I generally try and draw out a rough caricature of the ability internet site so that the client and I can look at it and discuss it. It is beneficial for visible freshmen (like myself) to look at the basic definition of how the site might be set up. This comic strip offers me, the clothier, something to begin with after I begin putting in place the website on my computer, and it offers the consumer an idea of what their internet site goes to appear like. In a way, it guarantees that the patron and I are each taking off at the equal page – that is constantly an excellent factor!

1) The patron’s budget is lots a lot smaller than you will ever recollect designing the website for. You’re now not walking a charity right here! And I say this from enjoying – one time, I did decrease my charge to fit the client’s budget, and ultimately, it became now not worth it – it would have been higher for each me and the purchaser to have now not taken on that precise venture! Stick in your fee range and do not decrease your prices to get a project. (Of course, this is assuming you are worth what you’re charging! If you are starting and charging the identical charge, well-set up and famous designers are charging – right success! I need to warn you which you just would possibly, in all likelihood, have hassle locating clients…Maybe not! However, you can not say I didn’t provide you with a warning.


2) After sitting down with the consumer, you may inform already which you and they’ll no longer paintings nicely collectively (something we discussed in Two Types of Clients You Deal With As A Freelance Web Designer). If you get the sense after just one or conversations that you and this patron might be butting heads the complete time and that this can change into a challenging venture, you have to decide whether it’s really worth it to you or now not. Personally, I would, as an alternative, do a smaller, much less moneymaking mission for a purchaser that I paintings properly with than a more profitable project for a purchase that I dread speaking to – however, it truly is just personal preference, and it’s something you’ll determine for your self.

How to Turn Down a Project or Client Safely Without Hurting Your Reputation

Refer them to a person else! If you can’t or will now not take on the undertaking for any of the motives indexed above, you have got an easy way to get out of it – and that is by referring them to a person else. You can use anything cause you need to – “this different clothier has more enjoy designing websites in that specific field,” “that dressmaker will let you get up and walking for plenty cheaper than I could be able to,” and so forth. And so forth. This makes your appearance generous (no longer taking all the business!), and it does not depart the customer hanging. It is a win-win answer.

Worst Case Scenario: You Decide to Drop a Client Halfway Through the Project!

As the heading states – that is certainly one of the worst-case scenarios as a contract net dressmaker. Dropping a mission halfway via it is an unstable decision – your popularity as a clothier may be on the line if you don’t deal with this well. I am certain some designers might even argue which you must by no means stop an assignment midway via. Personally, I never have stopped paintings on an undertaking that wasn’t whole. However, I do suppose that during positive conditions, you may need to. Two situations might make me recall forsaking a mission. (Note: Most, if not all, of these conditions, need to be addressed to your agreement so that the purchaser is aware beforehand of time what will show up should these situations arise!).