11 Ways to Market Your iPhone and iPod Touch App


While no magic formulation or single advertising action can do the trick for you, these techniques can provide you with a framework that will increase employer publicity, sales, and earnings. Marketing your iPhone/Touch app is a method that can take time.

I will help you recognize that we’ve no longer determined price reductions to be the exceptional method. This is probably very effective because the App keeps structure as an installation to rank programs via the number of overall downloads. Apple’s gadget doesn’t recognize higher comprehensive income and total downloads by price category.

Remember that if your App was $5 and you decided to lower it to $0.99, you’d have informed sell five times as many to interrupt even. Now, you would temporarily increase publicity in this manner but at the cost of maximizing your earnings margins. At the same time, you are most apt to do nicely at the beginning of your product existence cycle. Customer assist troubles may additionally grow through an issue of five as well.

That being said, there’s nothing wrong with adjusting your App’s charge when starting to locate its satisfactory marketplace rate (which may alternate through the years). There are 24,455 apps and counting, so let’s bounce in and create!

1. The World (iTunes App Store) Is Flat

Consider your potential global marketplace right from the moment of conceptualization. Human beings all over the planet are keen to use and take advantage of quality applications. Initially, we were supposed to encompass the metric machine and local foreign money in our App; however, we decided to push it lower back until version 1.1. We had been so eager to begin the submission system with Apple that this negatively affected our sales. I endorse taking that extra time to make your App beneficial to the worldwide community or even a few key markets (China, Russia, Central and South America, Japan, and Germany).


What does this suggest? If currencies are used, car-locate the consumer’s neighborhood currency beneath their device’s general settings and, if applicable, cope with forex conversions. Make your internet site, commands, and sales pages easy to apprehend, and use photos to assist your textual content. Consider that for many human beings, English may be their second or third language. Make your software program more intuitive by deciding on symbols over textual content anywhere viable. Reach out to bloggers in your area of interest in the European and Asian marketplace. Include a complimentary promo code in your correspondence. It cannot hurt.


Consider this: we obtained nearly $1,000 in sales from Italy because of a single online submission written in Italian! You can also cross with this, feature your income web page, and assist instructions translated into principal languages like Spanish or Chinese. Prices for exceptional paintings range, and you’ll want to get a person fluent in the language to double-check their work.

Remember, there are sixty-five special versions of iTunes around the sector and counting. Single apps can be evolved for use with the iPhone and the iPod Touch. How huge is the marketplace for each? Apple does not break down the income of men’s or women’s product traces. A conservative estimate of 4.4 million iPhone income and 22.7 million iPod sales for the final area could be approximately 7 million in three months. That’s an average of 78,000 new devices coming online every day. Incredible and nearly horrifying. It can not remain forever; however, wow!

2. Create a Lite or Demo Version

Apple could builders offer each a loose and paid version of the identical App, and a free pattern is probably the most hit advertising and marketing strategy ever. People want to strive for things. There are masses of Crapps (crappy apps) accessible, so why do humans need to hazard money on an app they recognize not anything about from a company they know even less about? If you give human beings a taste that is just enough, they may purchase the whole meal from you! In this manner, you eliminate plenty of the risk.

There are several techniques for this, but ensure the light version of the income web page is obvious in its boundaries vs. the paid or full model. If you truncate the App too much, people might imagine it’s a dud and see no fee in paying you something for the premium launch. Give humans a clear idea of what they’re stepping into, and this strategy may want to make you rich. Developer Ethan Nicholas offers motivation to head this course in a current Wired piece:

When iShoot was released in October, business became slow for some time. Then Nicholas determined to use some spare time to code a free model of the App – iShoot Lite, which he released in January. Here’s how that helped: Inside iShoot Lite, he advertised the $3, the full version of iShoot. Users downloaded the free version 2.4 million times. And that led to 320,000 happy iShoot Lite players paying for iShoot.

3. Go Free

Now, that is something that can be taken into consideration for distinct reasons. Right now, “in-app” advertising and marketing lacks sophistication. When I say that, I suggest we don’t have Google AdSense yet. I’m certain it is coming, but embedded marketing that doesn’t relate to the content in any manner is honestly intrusive, in my personal opinion. I nevertheless study certain developers making tons of money with embedded app advertising. However, it’s hard enough to get human beings to click on ads if they are applicable. When they may be no longer, the press-thru price is pretty low. If your App is something that people use repeatedly, raising it can nonetheless work. In my view, we did not find it successful, as it’s a lot easier to make about 70 cents off of a 99-cent app than to earn an equal amount with ads. You could also upload a PayPal donation button as AppCubby did, but this, in all likelihood, may not be just right for you until you have a huge pre-existing patron or fan base.

You could also introduce your App without spending a dime. Get people to use it, speak about it, and acquire tremendous comments. Then, begin charging humans. Perfectly applicable to Apple.

Looking at it from a protracted-term attitude, you may give away the first App to get human beings talking, create a base, and build your emblem. After all, not anything spreads like unfastened (mainly properly loose). You can acquire contact data and comments from your preliminary customers and flip them into clients for your subsequent App or product. Be sure to encompass a “share” characteristic inside your free App (in all your apps!). Make sharing as clean as possible.

4. Send Out a Press Release

Pac, a loose (or nearly free) press launch distribution provider, and the MacNN (Macintosh News Network) syndicate (open to submit) are worth the fee of submission. Competing offerings can cost over $600 for distribution in the United States, so these are precious and much less expensive alternatives. They say the clicking release is dead. However, these services immediately focused on your ability clients. You in no way recognize who you would possibly reach, and it’s crucial to offer a press launch when soliciting all kinds of media.

5. Contact the Top one hundred Blogs

Technorati can provide you with a contemporary listing. Use a conversational fashion, get proper to the factor, and include a promo code. Figure out what you ought to sell them to your employer. If there is an exciting angle or tale around your App, this could increase your chances. Ask them if you can do a visitor publish. Who knows? When you have websites like Gizmodo that get three million page views daily, this could turbocharge sales!

6. Constantly Improve Your Sales Page

This one is quite primary but regularly overlooked. Look at the income pages of different top apps. What are they doing? Emulate what works and preserve discovery to spark thoughts. You can show up to five pictures as of this writing, so use them! Use the photos that promote your product nicely. Ask different human beings what grabs their interest. Use prices from reviewers; percentage advantages first and important. Customers aren’t continually logical, so don’t bore them with information. How will your application make their lives better?

7. Use Customer Feedback to Build a Better Product

These are elements. First, timely reply to consumer emails and recognize that each interplay with customers, whether right or bad, is an advertising possibility. When you get comments via email or through your purchaser reviews, don’t forget to comprise those upgrades. You can not please all and sundry all the time, and you could have constrained assets so that you may be unable to upload everything. Some splendid ideas are sure to return your way. First-time customers can also help you see how your software is getting used from a novice’s attitude.

The 2D manner of acquiring purchaser feedback is to embed analytics code on your utility. Flurry Analytics and Pinch Media each provide monitoring software a good way to offer insight into how clients interact with your software, including actual-time download statistics, all free of charge. This may be mainly beneficial if ninety of your clients do not use a selected feature. Maybe they don’t know it’s even there!

8. Continually Update Your Application

Here’s a first-rate feature of the App Store. New versions circulate lower back to the top of what is unique for your category. Incorporating functions your clients want, thereby making your product better, coupled with maintaining visibility, can assist boom or, as a minimum, preserve consistent income. Don’t abuse this by converting a few words for your help phase and then resubmitting, or you may smash this for anybody. If you’re struggling to improve your product, the distribution channel can praise you with expanded exposure because you are renewing.

9. Advertise

Google AdWords and AdMob are feasible alternatives. We are no longer there yet, but we’re quite near. AdWords provides the capability to put it up for sale on mobile devices with a full internet browser, but that does not include the iPhone and Touch. You’ll get Androids and extra relying on which territory you promote it. Right now, they haven’t developed conversion monitoring for apps either, and without this, you may burn via cash with little outcomes to expose to your efforts. You won’t recognize which key phrases are working or aren’t operating. One way to earn music income using this technique is to become an iTunes associate by becoming a member of LinkShare. You can create a link to your income page inside the App and keep and receive a five commission on qualifying purchases.

AdMob has App advertising down better than Google so far. You are capable of tracking your conversions and goal-relevant Apple gadgets. You can even target the ones on or off the WiFi community; that’s pretty cool. The downside is that you are paying a minimum of 10 cents a click to ship a person to your App keep sales web page. There is no guarantee of sales right here, and depending on your software’s price, this leaves a minimal margin to spend on advertising and marketing. It can take 100 clicks to get a real sale, so remember. Also, because AdMob doesn’t target your advertisements thoroughly, the people clicking aren’t searching for what you are supplying as they would on a Google search.

Here are some examples of Google AdWords advertisements beneath organizations with cash to burn; this luxury is not something each person can have enough money for. It may no longer be profitable anyway.



Kraft iPhone Application

No-Hassle Cooking w/Recipes And

Shopping Lists At Your Fingertips.



Free iPhone Download

Get Local Search Power On Your

iPhone Today! Find. Map. Save. Go.


One closing consideration: even if you damage your advertising and marketing, you could grow your ranking in the shop and acquire extra sales from the accelerated publicity. If you’re famous, income can feed off them. Itunes is a distribution channel; however, so is Walmart. If you’re featured next to the check-in, you’ll get an extra income. If you’re at the bottom of the shelf on aisle 34, precise success!

10. Use Social Networks

Facebook Fan pages, online forums, and high-quality comments on top blogs and news websites allow you to start conversations with your organization. Words are even crawled and tracked by the principal search engines. Be a part of the discussion and percentage something applicable, or this may work against you. It would help if you quickly came to be considered spam (and despised or banished by your fellow netizens). The subtlety here will deliver you a long way. Also, create profiles to further your cause.

11. Get Featured in the App Store

This one is hard because how do you make it a part of your advertising plan? You do now not select. However, you are chosen. I will say this for what it is well worth. I contacted iTunes approximately a month ago and requested to be featured. Today, we are. It never hurts to ask, and it could be worth quite a package deal! You never understand who you’re going to attain. Someone may additionally say something to someone else. That’s how it occurs.

iPod Touch App

Thus, a long way, we have increased our common everyday income almost tenfold. We are presently (2/23/09-three/nine/09) featured on the front web page of the App Store in iTunes below “New And Noteworthy” and #7 in “What’s New” at the iPhone/Touch.

Whenever I contact media, even though nothing comes of it, I share my corporation and my product with effective humans (or human beings in contact with effective people). I do not understand immediately or in a roundabout way where this can lead. Keep plugging away, and please share your thoughts and reports with me. I want to listen to them. I want you the greatest achievement!

John R. Haigh recently collaborated on the indoors design e-book, “What Would You Do With This Room? My 10 Foolproof Commandments to Great Interior Design” through Mark Lewison and written by Sherri Houtz. He additionally co-evolved the iPhone and iPod Touch digital interior dressmaker app, “Mark On Call.” He shares cutting-edge, useful, and interesting data from an expansion of sectors (I., E. Arts & enjoyment, enterprise, technological know-how, and generation, to call a few) on his private “Friends With Strangers” blog.